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SOUTH DAKOTA RETAILERS ASSOCIATION NEWS RELEASE For Immediate Release: July 5, 2022 Contact: Caleb Nugteren, 605.224.5050 cnugteren@sdra.org CHEERS TO 125 YEARS! DEMPSEY’S BREWING CO. AND RETAILERS ASSOCIATION LAUNCH 125TH ANNIVERSARY BEER PIERRE, SD – Dempsey’s Brewing Company of Watertown, with help from the South Dakota Retailers Association, has launched the pre-prohibition style beer “Vesselager 125” to celebrate the Association’s 125th anniversary. Vesselager 125 is a clean, refreshing pale lager, brewed in “pre-prohibition” style and uses corn to add sweetness to the beer. It takes its name from Retailers Association founder and the seventh governor of South Dakota, R.S. Vessey, whose statue on the Trail of Governors stands outside the Retailers Plaza in Pierre. “Vesselager has been several months in the making and we deliberately used a very old brewing style contemporaneous to the founding of the Retailers Association,” said Sean Dempsey, owner of Dempsey’s Restaurant. “My brew master Chris Borns did a phenomenal, wicked job making this a great-tasting, very drinkable beer.” Prior to its public launch, Vesselager 125 won the Beer Cup at the 605 Summer Classic, held June 25 in Sioux Falls. This award-winning lager is now available at Dempsey’s Restaurant and Brewery in Watertown and Danger Von Dempsey’s in Aberdeen. “When we talked with Sean about a 125th anniversary beer, I could not have imagined how great the final product would be,” said Retailers Association Exec. Director, Nathan Sanderson. “We’re proud to celebrate the historic strength and dynamic impact of this organization – cheers to 125 years!” The South Dakota Retailers Association was founded in 1897 and is celebrating 125 years of providing information, advocacy, and services to its 4,000 member-businesses across the state. In addition to a 125th anniversary beer, the Retailers Association is participating in community events in every corner of South Dakota to thank local businesses for their support. Find them online at www.sdra.org. ________________________________________________________________________________________________ The South Dakota Retailers Association (SDRA) is one of the nation’s oldest and largest trade organizations, operating as the South Dakota Restaurant, Grocers, and Hospitality associations and representing more than 4,000 businesses. Learn more about SDRA’s support for South Dakota’s business community online at sdra.org or find us on Facebook. - 30 -
SOUTH DAKOTA RETAILERS ASSOCIATION
NEWS RELEASE
For Immediate Release: July 5, 2022
Contact: Caleb Nugteren, 605.224.5050 cnugteren@sdra.org
CHEERS TO 125 YEARS!
DEMPSEY’S BREWING CO. AND RETAILERS ASSOCIATION LAUNCH 125TH ANNIVERSARY BEER
PIERRE, SD – Dempsey’s Brewing Company of Watertown, with help from the South Dakota Retailers Association, has launched the pre-prohibition style beer “Vesselager 125” to celebrate the Association’s 125th anniversary.
Vesselager 125 is a clean, refreshing pale lager, brewed in “pre-prohibition” style and uses corn to add sweetness to the beer. It takes its name from Retailers Association founder and the seventh governor of South Dakota, R.S. Vessey, whose statue on the Trail of Governors stands outside the Retailers Plaza in Pierre.
“Vesselager has been several months in the making and we deliberately used a very old brewing style contemporaneous to the founding of the Retailers Association,” said Sean Dempsey, owner of Dempsey’s Restaurant. “My brew master Chris Borns did a phenomenal, wicked job making this a great-tasting, very drinkable beer.”
Prior to its public launch, Vesselager 125 won the Beer Cup at the 605 Summer Classic, held June 25 in Sioux Falls. This award-winning lager is now available at Dempsey’s Restaurant and Brewery in Watertown and Danger Von Dempsey’s in Aberdeen.
“When we talked with Sean about a 125th anniversary beer, I could not have imagined how great the final product would be,” said Retailers Association Exec. Director, Nathan Sanderson. “We’re proud to celebrate the historic strength and dynamic impact of this organization – cheers to 125 years!”
The South Dakota Retailers Association was founded in 1897 and is celebrating 125 years of providing information, advocacy, and services to its 4,000 member-businesses across the state. In addition to a 125th anniversary beer, the Retailers Association is participating in community events in every corner of South Dakota to thank local businesses for their support. Find them online at www.sdra.org.
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The South Dakota Retailers Association (SDRA) is one of the nation’s oldest and largest trade organizations, operating as the South Dakota Restaurant, Grocers, and Hospitality associations and representing more than 4,000 businesses. Learn more about SDRA’s support for South Dakota’s business community online at sdra.org or find us on Facebook.
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